Srilla Bhaktisidhantha Sarasvati Thakur about Niaai Naam

"Simply by chanting or hearing the name of Lord Nityananda, the sinful inclinations in the hearts of all the living entities in the universe are permanently destroyed and their inherent purity is automatically awakened. On chanting or hearing the name of Lord Nityananda, even the merchants, degraded, fallen and foolish people are purified and immediately become realized in the Absolute Truth and great devotees of the Lord." (SBSSTP in Shri Chaitanya Bhagavata, Madhya-Khanda 3.134 purport)

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