Balarama-prema

Nityananda! Gauranga! Hare Krishna! Dear Devotees, Dear Swami Gaurangapada Maharaja:

Lochana Dasa Thakura in Chaitanya Mangala, Madhya-Khanda, Chapter 8 wrote:

Gadadhara Pandita summoned Advaita Acarya and the devotees. In a sweet gentle voice Advaita asked Gauranga why He had called them. In a faltering tone, Gaura said, "I saw the white mountain-like Halayudha [Lord Balarama] glowing like sunshine and decorated with dazzling gold ornaments."
While Gauranga said this, He again saw the white mountain. Again He entered the mood of Balarama and danced madly. The devotees, tasting Balarama-prema, began moving with staggering steps. The four directions filled with bliss. This ecstasy continued for two days.

This is the first time, when i read about Balarama-prema. Untill now nowhere was this term so explicitly used... Is it an eternal fact, same as Krishna-prema? Is it also a goal of our sadhana? How can Krishna-prema and Balarama-prema be compared with each other? What is the process of achieving Balarama-prema? What about rasas inside of this prema?

Thank You very much for enlightening me,
Matus

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